Tabbed menu for the main content

Marketing is about much more than just selling a product. It's about understanding customers' wants and needs, and the planning and process behind an exchange of goods, services or ideas with them. It's about identifying a need and filling it in a way that benefits everyone.

Changing technology and globalisation means it is important to understand how international business works. Success in international business depends on understanding the ways different cultures view the world, form business relationships, negotiate contracts and determine trade policy.

Discovering sustainability

Video preview

Real world connections

You'll work on real projects with businesses and government organisations—and leading industry professionals will come into the classroom as guest lecturers.

Learn from the best

At Wellington School of Business and Government you'll learn from lecturers who are leaders in their fields and many come from successful business backgrounds. All our lecturers are active researchers, investigating and uncovering new ideas and knowledge.

International recognition

Wellington School of Business and Government is among a select group of fewer than 130 business schools worldwide that hold the ‘Triple Crown’ of international business education accreditations. By studying here, you can be confident your qualification will be recognised globally for its quality.

Find out more about university accreditations and what they mean for you.

See the world

You'll have the opportunity to study at an overseas university or gain international work experience through the University's overseas exchange programme, scholarships and international internships.

portrait photo

… it really changed my whole perspective. I’ve come back and I’ve started applying for jobs and internships because of what I experienced overseas.

Theo de Monchy

Bachelor of Commerce student in International Business and Marketing

After you graduate

You'll graduate with skills that are needed by businesses here and around the world. You might work developing insights into customers, selling products or creating social marketing campaigns that change the way people think and behave.

You could work for a New Zealand company with an international reach, helping it grow and find new markets, or work for a company that’s based in another country.

You'll study in the heart of Wellington, close to business, commerce and government. It's easy to get around and there are plenty of ways to relax after a hard day's study.

portrait photo

Wellington is awesome—there’s always plenty going on, such as live music gigs, rugby or football at the stadium, the op shops on Cuba Street and plenty of other things.

Mathew Rex

Bachelor of Commerce with Honours in Marketing

Full story

Support for students

Te Herenga Waka—Victoria University of Wellington is a welcoming place with great student support. There are all sorts of resources available to help you get the best out of your time at university.

Next

Related subject areas

  • Communication

  • Economics and Finance

  • Management

  • Psychology