Courses

A full list of courses currently taught at the School of Marketing and International Business.

On this page:

1. 100 level
2. 200 level
3. 300 level
4. 400 level
5. 500 level
6. 600 level

100-level courses

• MARK 101: Principles of Marketing (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)

200-level courses

• MARK 201: Digital Marketing Management (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• IBUS 201: Fundamentals of International Business (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• MARK 202: Consumer Behaviour (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• MARK 203: Market Research (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• IBUS 205: Entrepreneurship in International Business (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2017, 2016)
• MARK 211: Crisis Communication (2024, 2022)
• MARK 212: Marketing for Health (2025, 2023, 2022)
• IBUS 212: International Management (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• MARK 213: Strategic Public Relations (2025, 2024, 2023, 2022)
• MARK 215: Special Topic: Health Services Marketing (2021, 2019, 2018)

300-level courses

• MARK 301: Marketing Communications (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• MARK 302: International Marketing (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• MARK 303: Strategic Marketing Management (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• IBUS 303: Contemporary Issues in International Business (2025, 2024, 2023, 2022)
• MARK 304: Tourism Marketing (2025, 2024, 2023, 2022, 2021, 2020, 2019)
• IBUS 305: International Strategies for Business Growth (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• IBUS 308: Special Topic: Contemporary Issues in International Business (2021, 2020, 2019, 2018)
• IBUS 309: Negotiating Across Borders (2015)
• IBUS 312: Managing and Communicating Across Cultures (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• MARK 315: Services Marketing (2024, 2023, 2022, 2021, 2020, 2019, 2017, 2016, 2015)
• MARK 316: Marketing for Social Good (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• MARK 319: Special Topic: Marketing for Sustainable Development Goals (2025, 2021, 2020, 2019, 2018, 2017, 2016)
• MARK 320: Special Topic: Relationship Marketing in a Business to Business Context (2019, 2018, 2016, 2015)
• MARK 321: Retail Marketing (2023, 2022, 2021, 2020, 2019, 2017)
• MARK 323: Brand Management (2025, 2024, 2023, 2022)

400-level courses

• MARK 401: Foundations of Contemporary Marketing (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• IBUS 401: Advanced International Business (2018, 2017, 2016)
• MARK 402: Consumers, Technology and Product Development
• IBUS 402: Multinational Corporations in the Global Business Environment (2016)
• MARK 403: Advanced International Marketing
• MARK 404: Critical Thinking in Contemporary Marketing (2019, 2018, 2017, 2016)
• IBUS 404: Cross-Cultural Management (2018, 2016)
• MARK 406: Managing Marketing Communications (2025, 2024, 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015)
• IBUS 406: Global Environment and Strategy (2025, 2024, 2023, 2022, 2021, 2020, 2018, 2017, 2016, 2015)
• IBUS 407: Advanced Entrepreneurship in International Business
• MARK 407: ST: Emerging Tech, Organisations and Society (2023, 2022, 2021, 2020, 2018, 2016, 2015)
• MARK 408: Special Topic: Issues in International Business and Marketing (2025, 2024, 2023, 2021, 2020, 2017, 2016, 2015)
• MARK 410: Advanced Consumer Behaviour (2019, 2018, 2017, 2016)
• MARK 411: Directed Individual Study (2025, 2024, 2023, 2022, 2021)
• IBUS 411: Special Topic: Technology & Society (2023, 2022, 2021, 2020)
• MARK 412: Directed Individual Study (2025, 2024, 2023, 2022, 2021)
• IBUS 412: ST: Advanced Issues in International Business and Marketing (2025, 2024, 2023, 2018, 2017)
• FCOM 427: Research Methods (2025)
• FCOM 429: Applied Research Internship (2025, 2024, 2023)
• MARK 430: Research Project (2025, 2024, 2023, 2018, 2017, 2016, 2015)
• IBUS 430: Research Project (2025, 2024, 2023, 2018, 2017, 2016, 2015)
• FCOM 430: Research Project (2025, 2024, 2023, 2022, 2021, 2020, 2019)

500-level courses

• MARK 530: Research Project (2017, 2016, 2015)
• IBUS 530: Research Project (2017, 2016, 2015)
• MARK 531: Analysing Markets (2025, 2024, 2023, 2022, 2020, 2017, 2016, 2015)
• MARK 532: Consumer Behaviour (2025, 2024, 2023, 2022, 2021, 2020)
• MARK 533: Marketing Communications (2025, 2024, 2023, 2021, 2020)
• MARK 534: Contemporary Marketing (2020)
• MARK 591: Thesis (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• IBUS 591: Thesis (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• MARK 592: Thesis in Marketing (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• IBUS 592: Thesis in International Business (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• MARK 593: Dissertation (2025, 2024, 2023, 2022, 2021, 2020)
• IBUS 593: Dissertation (2025, 2024, 2023, 2022, 2021, 2020)

600-level courses

• MARK 690: Marketing for PhD (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)
• IBUS 690: International Business for PhD (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015)