Saeideh Khajeh

Office: Room 109, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisors: Associate Professor Jayne Krisjanous & Dr Janine Williams

Profile

Saeideh Khajeh is a doctoral candidate at the School of Marketing and International Business. She started her PhD journey in October 2023. Her research is situated at the intersection of social marketing and public health. Through her work and by drawing on digital marketing strategies, she seeks to address the pressing public health concern of obesity among adolescents. Her research focuses on digital storytelling to influence dietary choices and foster healthier eating behaviours among young people.

Qualifications

Master of Science in International Business Management, SRBIAU, Iran

Bachelor of Science in Industrial Management, PGU, Iran

Research interests

Marketing communication, Digital marketing, Social marketing, Consumer behaviour, Digital Storytelling, Narrative persuasion.