Regina Eka Riantini

Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisor: AProf Fandy Tjiptono and Dr Marlini Bakri

Profile

Regina is a PhD student at the School of Marketing and International Business. She is from Indonesia and has been working as a lecturer at BINUS Business School, Binus University, Indonesia. She completed her Bachelor of Management in Telecommunication and Informatics Business from Telkom University, Indonesia, and obtained her Master of Management in Marketing from Tarumanagara University, Indonesia. As someone passionate about building an academic career, she is excited to explore innovative research opportunities in the dynamic field of digital marketing.

Qualifications

Master of Management in Marketing, Tarumanagara University (Jakarta, Indonesia)

Bachelor of Management in Telecommunication and Informatics Business, Telkom University (Bandung, Indonesia)

Research interests

Immersive Technology, Digital Marketing, Consumer Behaviour

Recent Publications

Tjhin, V. U., Riantini, R. E., & Soelistyoningrum, J. N. (2023). Digital Marketing Strategy for Health Food and Beverage Products in a Pandemi Wave. ACM International Conference Proceeding Series, 350–356. https://doi.org/10.1145/3582197.3582255

Tjhin, V., Riantini, R., & Windihastuty, W. (2022). Utilization of Digital Technology in Managing Fabric Waste into Garments. https://doi.org/10.4108/eai.7-10-2021.2316216

Listriana Kusumastuti, D., Utami Tjhin, V., Riantini, R., & Juliani, E. (2022). Mobile Learning as Tool for Implementation of Blended Learning in Nursing Education. Proceedings of the 2021 9th International Conference on Information Technology: IoT and Smart City, 262–266. https://doi.org/10.1145/3512576.3512623

Tjhin, V. U., & Riantini, R. E. (2022). Smart Farming: Implementation of Industry 4.0 in the Agricultural Sector. Proceedings of the 6th International Conference on E-Commerce, E-Business and E-Government, 416–421. https://doi.org/10.1145/3537693.3537711

Riantini, Regina & Tjhin, Viany & Atmojo, Robert. (2021). How is The Adoption of Digital Marketing Services for Smart City Application Users?. JOIV : International Journal on Informatics Visualization. 5. 10.30630/joiv.5.1.438.

Riantini, R. E. (2020). How Pharmaceutical Consumers in Jakarta Adopt New Marketing Technology: Digital Pharmacy Mobile Application. 2020 International Conference on Information Management and Technology (ICIMTech), 510–515. https://doi.org/10.1109/ICIMTech50083.2020.9211215

Riantini, R., Utami Tjhin, V., & Listriana Kusumastuti, D. (2019). Mobile Based Learning Development for Improving Quality of Nursing Education in Indonesia. 2019 IEEE Conference on Sustainable Utilization and Development in Engineering and Technologies (CSUDET), 39–44. https://doi.org/10.1109/CSUDET47057.2019.9214755

Riantini, R. E., Andini, S., Florencia, M. M., & Rabiah, A. S. (2019). E-Marketing Strategy Analysis of Consumer Purchase Decision in Indonesia Online Sports Stores. 2019 International Conference on Information Management and Technology (ICIMTech), 1, 426–431. https://doi.org/10.1109/ICIMTech.2019.8843808

Riantini, R. E. (2019). The Effect of Omni Channel Marketing on the Online Search Behavior of Jakarta Retail Consumers with Theory of Planned Behavior (TPB) Approach. Proceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019, 284–289. https://doi.org/10.1109/ICIMTech.2019.8843833

Riantini, Regina & Wandrial, Son. (2018). Adoption of E-banking Services in South Tangerang Using the Technology Acceptance Model (TAM) Approach. Pertanika Journal of Social Science and Humanities. 26. 161-172.

Research Grants

Development of Mobile-Based Online Learning to Improve the Quality of Nursing Education in Indonesia

A grant from The Directorate General of Higher Education, Research, and Technology of the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia (2019 - 2021)

The Influence of Omnichannel Marketing on the Online Search Behavior of Jakarta Retailer Consumers with The Theory of Planned Behavior (TPB) Approach

A grant from Bina Nusantara University, Jakarta, Indonesia (2018)

Adoption of Online to Offline E-Commerce by Jakarta Retailer Customers with Technology Acceptance Model (TAM) Approach

A grant from Bina Nusantara University, Jakarta, Indonesia (2017)

Awards

Victoria University of Wellington Doctoral Scholarship, 2024