Paul Harrison

You can’t post that, it’s offensive! Exploring how consumers process and react to offensive marketing communications online

Photo of Paul Harrison
PhD student, Paul Harrison

Email: paul.harrison@vuw.ac.nz

Office: PhD space, Level 1 Rutherford House, Pipitea Campus, Wellington 6011

Supervisor: Prof Nick Ashill and Dr Janine Williams

Profile

Paul Harrison is a PhD student in the School of Marketing and International Business. He began his doctorate studies in 2021 and is currently investigating the experience of taking offense to online marketing communications. He has been a student at Victoria University of Wellington for several years, formerly receiving his bachelor’s degree in Psychology and Marketing before completing honours and a Master’s degree in Marketing. Since 2018 Paul has been tutoring on numerous Marketing papers at VUW, but these days you will usually find him tutoring for MARK303, strategic marketing management.

Qualifications

BA (Hon) in Marketing (First Class Honours)

Master of Commerce in Marketing (Distinction)

Research Interests

Consumer behaviour, the role of working memory in consumer decision making, privacy, and emerging technologies.