Pablo Correa-Gonzalez

The effects of human-likeness of AI conversational agents on customer experience and online trust

Pablo Correa Gonzalez, PhD student in Marketing

Email: pablo.correagonzalez@vuw.ac.nz

Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisor: AProf James Richard and AProf Val Hooper

Profile

Pablo Correa-Gonzalez is a PhD student in the School of Marketing and International Business, currently studying the effects of AI conversational agents on customers’ cognitive processes and attitudes. Pablo completed a BCom (Hons) in Marketing at Victoria University of Wellington in 2018 and a degree in Communication at Universidad Panamericana in Mexico City, back in 2006. Pablo has a professional background as a consultant and independent researcher, helping firms to set their marketing strategies. His research interests include integrated marketing communications, branding, customer cognitive processes, and history of marketing.

Qualifications

BCom (Hons), Victoria University of Wellington, New Zealand.
BA, Universidad Panamericana, Mexico City, Mexico.

Research interests

Branding, customer experience, customer engagement and history of marketing thought.

Publications

Conferences

Correa-Gonzalez, J. P., & Richard, J. E. (2019). Memory and brand recall role in experiences. Australian & New Zealand Marketing Academy Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 332-335.

Correa-Gonzalez, J. P., & Richard, J. E. (2019). Customer experience memorability: Effect of customer participation and environmental relationship. Academy of Marketing Conference, 2-4 July 2019, London, UK.

Awards

Best paper in the Consumer Behaviour track: Correa-Gonzalez, J. P., & Richard, J. E. (2019). Memory and brand recall role in experiences. Australian & New Zealand Marketing Academy Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 332-335.