Nguyen Hoang Sinh

Factors in the effectiveness of anticipatory guilt and shame appeals on health communications: The role of self construal, regulatory focus and culture

Man at desk

Profile

Hoang Sinh began his career as a marketing executive at a FMCG company before completing a Master of Commerce from Curtin University, Australia, with an AusAid scholarship. He held an academic position with Ho Chi Minh City Open University from 2007, teaching marketing communications and public relations, before being awarded an NZAid scholarship for the PhD programme in Marketing at Victoria University of Wellington.

Qualifications

MCom, Curtin University, Australia
Bachelor of Business Administration, Danang University of Economics, Vietnam
PhD, Victoria University of Wellington

Research interests

Social marketing, pro-social behaviour; marketing communications; self-conscious emotional appeal.

Publications

Nguyen H. S. (2013), Highly Attractive Models in Advertising: What Causes Negative Affect?, Journal of International Business and Economy, Vol. 14 (1).

Nguyen, H. S. (2013), Factors Affecting Botanic Park Visitation: A Case of Saigon Zoo and Botanical Gardens, Journal of Science (HCMC Open University, English version), Vol. 3 (6).

Nguyen, H. S. (2012), Assessing the Model of Effectiveness of Public Service Announcements for Health Risk Associated Communications: A Study of Drinking and Driving, Journal of Science (HCMC Open University, Vietnamese version), Vol. 4 (270).