Hamish Simmonds

Morphogenetic Service Ecosystems: A critical realist analysis of the mechanisms of transformation

A profile image of PhD graduate in Marketing, Hamish Simmonds.
Hamish Simmonds, PhD graduate in Marketing

Email: hamish.simmonds@vuw.ac.nz

Office: PhD space, Level 1, Rutherford House, Pipitea campus, Wellington 6011

Supervisors: AProf Val Hooper, Dr Kate Daellenbach & Dr Aaron Gazley (AUS).

Profile

Hamish received his Honours degree from Victoria University of Wellington and returned to undertake a PhD after working in market research and as a communications specialist for local government.

Qualifications

BCom (Hons), Victoria University of Wellington

Research interests

Complex social-economic systems; digital transformation; metatheory in research; critical perspectives.

Publications

Simmonds, H. & Gazley, A. (2018). Service Ecotones: The complex boundary zones of service (eco) systems. Journal of Service Theory and Practice, 28 (3), pp.384-404.

Simmonds, H. (2018). Enabling the marketing systems orientation: Re-establishing the ontic necessity of relations. Kybernetes. 47. Online Ahead of Print.

Simmonds, H. & Gazley, A. (2018). Marketing Systems: Critical Realist interventions towards better theorising. Journal of Critical Realism, 17(2), pp. 140-159.

Simmonds, H. (2018). Emancipatory marketing and the emancipation of marketing research: A critical realist interpretation. Journal of Critical Realism, Forthcoming.

Simmonds, H., Gazley, A. & Daellenbach, K. (2018). Theorising Change and Stability in Service Ecosystems: A morphogenetic approach. Service Industries Journal, 38 (3-4), pp. 250-263

Gazley, A. & Simmonds, H. (2018). When service providers fail: outsourcing help and consumer attitudes. Journal of Business Strategy, Forthcoming.

Renton, M. & Simmonds, H. (2017). "Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement." Journal of Product and Brand Management, 26(4), pp.365-374.

Conference proceedings

Simmonds, H. (2018). Towards a Bhaskarian Metatheory for Marketing Systems. Annual Conference of the Macromarketing Society, Leipzig, Germany.

Renton, M. & Simmonds, H. (2018). A Fairer World? A story of influence, adaptation and change in the NZ Specialty Coffee Ecosystem. Global Research Symposium on Marketing and Entrepreneurship, Boston, MA, USA.

Simmonds, H. & Gazley, A. (2017). Ecotones: The complex transitional zones of service (eco) systems. In Gummesson, E., Mele, C., Polese, F. (Eds.), Proceedings of the 5th Naples Forum on Service, Sorrento, Italy.

Simmonds, H. & Gazley, A. (2017). Value-In-Impact: Towards sustainable service. In 15th International Research Symposium on Service Excellence in Management Proceedings, pp 889-898.

Gazley, A. & Simmonds, H. (2017). The effect of outsourcing and off-shoring service recovery on brand loyalty.15th International Research Symposium on Service Excellence in Management Proceedings, pp. 729-736.