PhD research and student profiles
Meet our Marketing and International Business PhD students.
Find out more about our PhD students, their Marketing and International Business research, and how to contact them by visiting their individual profile pages.
To make an enquiry, please email our PhD Programme Director at smib-phd@vuw.ac.nz, who will send information about applying for at PhD in our school. Please do not contact individual academics.
Di Bao
Prosocial behaviour in Metaverse: its motivations and effects
Erick Mmbando
Exploring the Impact of Data-Driven Innovation on Marketing Strategies for Sustainable Business Growth in Europe
Gayani Ranasinghe
International Strategic Alliance Portfolio Expansion and Configuration
Hanwen Zhang
Joel Hassan
The global sourcing network responses of multinational enterprises to international relations-based political risk
Kate Jensen
Mahafuz Mannan
Exploring the impact of artificial intelligence (AI) on healthcare services
Mehedi Hasan
Exploring the influence of personalization on consumer behavioural intention in the online environment: Privacy & personalization trade-offs.
Nigel Pang Yun Shyh
The negotiated freedoms of freedom camping
Nilufar Allayarova
Fractalised acculturation: Meanings of consumption conflicts within immigrant Muslim parent-child dyads
Regina Eka Riantini
Saeideh Khajeh
Shan Abdur Rahman
Narrative Persuasion: Features, Mechanism and Impact on the Consumption Experience of Story
Xiyuan "Aimmy" Jiang
How does post escapism acculturation in virtual social worlds affect consumers' consumption in real life
Xuemeng Liu
How can Multinational Enterprises Survive and Thrive in a Deteriorating Global Business Environment? A Multilevel Analysis of De-globalization, Global Sourcing