A/Prof Dan Laufer was one of twenty-five PricewaterhouseCoopers alumni whose work has just been featured on the global consultancy firm's website in the United States.

A/Prof Dan Laufer, the Head of the School of Marketing and International Business, was one of twenty-five PricewaterhouseCoopers (PwC) alumni whose work has just been featured on the global consultancy firm's website in the United States.

PwC has over 100,000 alumni in the US, and among the select profiles are CEOs and CFOs of multinational corporations.

Dr Laufer's profile outlines his area of speciality – crisis management – and particularly the challenges faced by today's companies that operate in an age where social media and global technologies dominate communications.

After posts at the University of Cincinnati, Korea University and Yeshiva University in New York, and his earlier roles with PwC that led him to specialise in crisis management and risk assessment, Dr Laufer came to Victoria in 2012.

He also sits on a panel of experts for the Wall Street Journal, commenting on best practices in crisis management.

Contact:

Phone:

Email: