Dan Laufer comments on crisis management at Toyota
Associate Professor Dan Laufer was one of three crisis experts asked to evaluate how well Toyota has handled a recent situation
Associate Professor Dan Laufer was one of three crisis experts asked to evaluate how well Toyota has handled a recent situation
Over 40 academic scholars and practitioners attended the Global Political Marketing and Management Conference from 5-7 June.
A Wellington business is planning to implement a branding concept suggested by a Victoria marketing student for a class assignment.
Upcoming issues of the Journal of Business Research will feature two papers by SMIB lecturers Dr Yuri Seo and Dr Aaron Gazley.
A paper co-authored by Dr Hongzhi Gao has been nominated for the Best Qualitative Paper…