Wiley J., Krisjanous. J., Cavana E.,"An experimental study of female Tweeners; evaluative beliefs regarding ads, attitude toward the ad, and purchase intent for fashion apparel", Young Consumers, 8 (2) (2007), pp 119-127, ISSN 1747 3616.
Yavas U, Woodbridge A, Ashill N, Krisjanous J., 'Attitudes of tweeners to cause-related marketing: A New Zealand study', The Scientific Journal of Administrative Development, 5, June (2007), pp. 34-45.
Ashill N, Carruthers J, Krisjanous J., 'The effect of management commitment to service quality on frontline employees' affective and performance outcomes: an empirical investigation of the New Zealand public healthcare sector', International Journal of Nonprofit and Voluntary Sector Marketing, 11, November (2006), pp. 271-287.
Ashill N, Carruthers J, Krisjanous J., 'Antecedents and outcomes of service recovery performance in a public healthcare environment', Journal of Services Marketing: Special Edition - Service Recovery Performance and Service Continuity, 19, 5 (2005), pp. 293-308. Ashill N,
Brebner, C., Jones, J., Krisjanous, J., Marshall, W., Parry, G. & Holt, A., Electronic medical consultation: a New Zealand perspective. International Journal of Medical Internet Research 3(1): (2001) p.13.
Krisjanous, J. Centres of Excellence in Health, Health Manager Vol 5(4) (1998), 15-16.
Krisjanous, J. and Love, M., 'Ethnic Dimensions (Chapter 2)', in The New Zealand Marketing Environment, M. Rod, M. J. Guthrie, J. Krisjanous, M. Love, N. Spanier, S. Todd and G. Walton, (Eds), (McGraw-Hill Australia, 2004).
Ashill, N., Carruthers, J. and Krisjanous, J., Antecedents of Service Recovery Performance in the New Zealand Public Healthcare Sector, Contemporary Readings, Sam Fullerton and David L. Moore, Editors, (Academy of Business Administration: Ypsilanti, MI, 2004) pp. 283-290. ISBN 1-887676-22-8.
Krisjanous J., Eccarius, K, Ashill, N, Carruthers, J., Towards a better understanding of the effectiveness of threat appeals for counselling services, ANZMAC Conference, 3-5 December, 2007, Otago University, Dunedin New Zealand.
Krisjanous, J., Foureur, M & Thirkell, P. Pregnancy: A fertile time for long-term behaviour change messages? Social Marketing DownUnder Conference Wellington, March 2007.
Krisjanous, J., Ashill, N and Caruthers, J. Role Stressors, Burnout and Service Recovery Performance in the New Zealand Public Healthcare Sector: An Empirical Investigation Conference paper accepted for at The 2006 United Kingdom Academy of Marketing Conference, London, July, 2006.
Krisjanous, J., Foureur, M & Thirkell, P. Pregnancy: Information and its role in the transitional lifestyle of pregnancy. Paper presented at The New Zealand College of Midwives 8th Biennial National Conference, 2006, Christchurch.
Krisjanous, J., Foureur, M. and Thirkell, P. Increasing the rate of normal birth in New Zealand: can social marketing help? Paper presented at The Social Marketing Downunder Conference, 10-11 March 2005, Wellington.
Love, M., and Krisjanous, J. Keep your Whanau Afloat: Maori Water Safety Campaign. Paper presented at The Social Marketing Downunder Conference, 10-11 March 2005, Wellington.
Krisjanous, J. Segmentation of the maternity market using a health care marketing approach. Paper presented at The New Zealand College of Midwives 8th Biennial National Conference, 2004, Wellington.
Ashill, N., Caruthers, J. Krisjanous, J. Service Recovery Performance in the New Zealand Healthcare Sector: An empirical investigation. Paper presented at The United Kingdom Academy of Marketing Conference, 2004, Cheltenham.
Bayliss, I., Krisjanous, J. and Wiley, J. Exploring the Relevance of the Theory of Planned Behaviour to Predicting Pro/anti-War Support Behaviour. Paper presented at ANZMAC Conference, 2004, Wellington.
Ashill, N., Carruthers, J. and Krisjanous, J. Service Recovery Performance in a Public Healthcare Environment: Antecedents and Outcomes Proceedings of the Decision Sciences Institute Conference, 20-23 November, 2004, Boston, Massachusetts (produced on CD-Rom).
Krisjanous, J. Whose line is it anyway? Merging the health and marketing disciplines to bring about social change. Paper presented at The New Zealand Health Sponsorship Council: Social Marketing for Social Profit Conference, October 16-17: 2003, Wellington.
Cavana, E., Wiley, J. and Krisjanous, J. Effects of Visual Content on Tweeners. Paper presented at ANZMAC Conference, December 1-4, 2003, Adelaide.
Gilbertson, D. and Krisjanous, J. Seeding a Social Epidemic of Responsible Drinking, Presented at The NZ ALAC Youth Drugs and Alcohol Conference, 2003, Wellington.
Wiley, J. B., Krisjanous, J. and Hutchings, S. An Experimental Evaluation of Physical and Social Fear Appeals on Youths Intentions to Drive Safely. Paper presented at ANZMAC Conference, Melbourne 2002 (Australia and New Zealand Marketing Academic Conference).
Krisjanous, J. and Love, M. First Steps toward Marketing to Maori. Paper presented at ANZMAC Conference, 2002, Melbourne.
Krisjanous, J. The E-Health Consumer and the Impact on Consumer-Health Provider Relationships Paper presented at ANZMAC Conference, 2001, Brisbane.
Krisjanous, J. The End of a Few Good Years: Redefining the Household Lifecycle Classification for the Elderly in the 21st Century. Paper presented at ANZMAC Conference, 2001, Brisbane.