Early career research award for marketing lecturer
Congratulations to marketing lecturer Dr Yuri Seo, who received an Early Career Research Award at the Australia New Zealand Marketing Academy Conference.
2013 News
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BNZ Chair in Business in Asia
Professor Siah Hwee Ang is the inaugural holder of the BNZ Chair in Business in Asia, which has been established to focus on how New Zealand businesses can succeed in the highly competitive Asian market.
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International business expert lectures in Wellington
One of the world’s leading researchers in the field of international business, Professor Mike Kotabe, visited Victoria Business School as part of its distinguished lecture series, which features leading scholars in the fields of marketing and international business.
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Writing about beauty industry wins top prize
Congratulations to Caitlin Attenburrow, a third-year Marketing student who has won the top prize from SenateSHJ for an essay she wrote on the Estée Lauder Companies' brand equity.
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Who's to blame? The psychology behind consumer reactions to product crises
With the recent Fonterra product crisis, an area of great importance is understanding how consumers react to a product crisis.