Yuwei Wang
Designing a 3D Body Scanning Application to Mitigate Body Image and Privacy Concerns in Customising Fit Bras
Most bra wearers worldwide face issues with ill-fitting bras, which affect not only their physical health but also their mental well-being. Physically, an ill-fitting bra may cause breast compression or insufficient support, leading to restricted breathing or bodily pain. Psychologically, wearing an ill-fitting bra can negatively impact wearers' body image satisfaction and self-esteem. In addition to variations in body size and shape, the key factor contributing to the ill-fitting bras is the lack of a standardized and accurate bra sizing system.
Currently, 3D body scanning has been proven to be one of the most accurate measurement methods for the garment industry. With the rapid growth of e-commerce and the widespread use of smartphones, online bra retailers have introduced mobile applications that support 3D scanning technology, allowing consumers to complete body scans and obtain measurement data in a private space, thus avoiding potential discomfort in fitting rooms.
However, the adoption of new technology often presents new challenges. While some users are willing to use 3D body scanning, they may still experience discomfort during the scanning process and develop negative perceptions of their body image when viewing the generated 3D body models. Moreover, 3D scanning technology raises privacy concerns. Users seek accurate data through scanning but also fear the exposure of their personal body data — a conflict known as the “privacy paradox.” According to privacy calculus theory, individuals weigh the costs and benefits when making privacy decisions. When users perceive the benefits of the technology as outweighing the risks of privacy breaches, they are more likely to adopt it. There is evidence to suggest that the ease of use of the technology influences users' willingness to adopt it. Therefore, this research aims to design a 3D body scanning mobile application using a participatory user experience (UX) design approach to help bra consumers mitigate body image and privacy concerns during the customisation process, thereby improving their overall experience. As part of a larger project titled “Digital Manufacturing for Bra Design” within Te Kura Hoahoa—School of Design Innovation, this research seeks to establish connections across different fields to explore new knowledge of 3D body scanning within the current UX design field.
Supervisors
Qualifications
MSc in User Experience Design, Kingston University, London, UK, Graduated in 2022.
BA in Digital Media Art, East China University of Science and Technology, Shanghai, China, Graduated in 2021.