Hongzhi Gao on Fonterra and Saving the New Zealand Brand

12 August 2013

Dr Hongzhi Gao argues in light of the recent contamination scare and product recall from China, 'providing reassurance needs to be the number one priority'. 'Fonterra's customers need clear information about which of the products they supply are contaminated and which are not, so they know where they stand.'

Dr Gao stresses the importance of reassuring customers in China about the safety of New Zealand food and promtes a coordinated approach to getting this message through.

To read the full article visit the National Business Review - Saving New Zealand's brand after the Fonterra affair.